KindnessFirst™ | Make a Difference

Wear the Change
You Want to See.

Life feeling a bit chaotic? Overwhelmed? Yeah, us too. That's why we're sprinkling a little kindness magic into the world! Our brand isn't just about cool stuff, it's about good vibes and even better intentions.

Every time you wear our clothes, you're not only treating yourself, you're spreading those good vibes around. It's like a high-five to your soul and a wink to the world, saying "kindness is cool!" So, let's team up and make some magic happen, one kind act, one smile, one thoughtful gesture at a time. Because together, we can make this world a whole lot brighter!

Shop the Vibe

Unisex Tees

Women's Tees

Long Sleeve Shirts

Youth

Hoodies

Hats & Beanies

Tote Bags

Expressions of Kindness

Be Kind Kindness 4 All KindnessFirst Kindness Warrior

THE ORGINAL Be Kind Women’s Relaxed V-Neck T-Shirt

$49.00

Embrace ultimate comfort with this women’s V-neck t-shirt. Its soft fabric and relaxed fit make...

THE ORGINAL Be Kind Crop Hoodie

$99.00

Let fashion take over your wardrobe with this great statement piece. The trendy raw hem...

THE ORGINAL Be Kind Unisex T-Shirt

$49.00

This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with...

THE ORGINAL Be Kind Unisex Long Sleeve T-Shirt

$59.00

Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it...

THE ORGINAL Be Kind Hooded Long Sleeve T-Shirt

$69.00

With its long sleeves and comfortable hood, this tee is perfect for layering, allowing you...

THE ORGINAL Be Kind Unisex Hoodie

$99.00

A soft and comfy unisex hoodie that fits all your hoodie needs. The fleece fabric...

THE ORGINAL Be Kind Youth Classic T-Shirt

$39.00

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines...

THE ORGINAL Be Kind Youth Crewneck Sweatshirt

$59.00

Cozy and cool, this youth crewneck sweatshirt is designed for every adventure. Made from soft...

THE ORGINAL Kindness 4 All Women's Relaxed T-Shirt

$49.00

This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine...

THE ORGINAL Kindness 4 All Women’s Relaxed V-Neck T-Shirt

$49.00

Embrace ultimate comfort with this women’s V-neck t-shirt. Its soft fabric and relaxed fit make...

THE ORGINAL Kindness 4 All Crop Hoodie

$99.00

Let fashion take over your wardrobe with this great statement piece. The trendy raw hem...

THE ORGINAL Kindness 4 All Unisex T-Shirt

$49.00

This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with...

THE ORGINAL Kindness 4 All Unisex Long Sleeve T-Shirt

$59.00

Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it...

THE ORGINAL Kindness 4 All Hooded Long Sleeve T-Shirt

$69.00

With its long sleeves and comfortable hood, this tee is perfect for layering, allowing you...

THE ORGINAL Kindness 4 All Unisex Hoodie

$99.00

A soft and comfy unisex hoodie that fits all your hoodie needs. The fleece fabric...

THE ORGINAL Kindness 4 All Youth Classic T-Shirt

$39.00

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines...

THE ORGINAL Kindness First Women's Relaxed T-Shirt

$49.00

This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine...

THE ORGINAL Kindness First Women’s Relaxed V-Neck T-Shirt

$49.00

Embrace ultimate comfort with this women’s V-neck t-shirt. Its soft fabric and relaxed fit make...

THE ORGINAL Kindness First Crop Hoodie

$99.00

Let fashion take over your wardrobe with this great statement piece. The trendy raw hem...

THE ORGINAL Kindness First Unisex T-Shirt

$49.00

This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with...

THE ORGINAL Kindness First Unisex Long Sleeve T-Shirt

$59.00

Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it...

THE ORGINAL Kindness First Hooded Long Sleeve T-Shirt

$69.00

With its long sleeves and comfortable hood, this tee is perfect for layering, allowing you...

THE ORGINAL Kindness First Unisex Hoodie

$99.00

A soft and comfy unisex hoodie that fits all your hoodie needs. The fleece fabric...

THE ORGINAL Kindness First Youth Classic T-Shirt

$39.00

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines...

THE ORGINAL Kindness Warrior Women's Relaxed T-Shirt

$49.00

This just might be the softest and most comfortable women's t-shirt you'll ever own. Combine...

THE ORGINAL Kindness Warrior Women’s Relaxed V-Neck T-Shirt

$49.00

Embrace ultimate comfort with this women’s V-neck t-shirt. Its soft fabric and relaxed fit make...

THE ORGINAL Kindness Warrior Crop Hoodie

$99.00

Let fashion take over your wardrobe with this great statement piece. The trendy raw hem...

THE ORGINAL Kindness Warrior Unisex T-Shirt

$49.00

This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with...

THE ORGINAL Kindness Warrior Unisex Long Sleeve T-Shirt

$59.00

Enrich your wardrobe with a versatile long sleeve tee. For a casual look, combine it...

THE ORGINAL Kindness Warrior Hooded Long Sleeve T-Shirt

$69.00

With its long sleeves and comfortable hood, this tee is perfect for layering, allowing you...

THE ORGINAL Kindness Warrior Unisex Hoodie

$99.00

A soft and comfy unisex hoodie that fits all your hoodie needs. The fleece fabric...

THE ORGINAL Kindness Warrior Youth Classic T-Shirt

$39.00

Investing in the youth classic tee means investing in a wardrobe staple that effortlessly combines...

Kindness in Action

Acts of kindness bring us together. Whether big or small, every gesture makes a difference in creating a more compassionate world.

Empowering Youth

Supporting and inspiring the next generation. Together, we nurture kindness and help youth grow into compassionate leaders of tomorrow.

Building Community

We’re stronger when we stand together. Our community thrives on connection, support, and shared acts of kindness.

Voices of Kindness

Great Fit and Message!

"Love this beanie! It's comfortable, fits well, and the kindness message is such a great reminder. Definitely my new winter favorite."

Ashley K.

My Favorite Hoodie!

"The Be Kind crop hoodie is so soft and cute! I love pairing it with high-waisted jeans. Plus, the message is a great conversation starter."

Taylor J.

Perfect for Errands!

"I take this tote everywhere, grocery runs, beach trips, you name it. It’s durable and the design is a nice reminder to spread kindness!"

Kelly D.

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Wear the Change You Want to See.

Kindness Selections

Expressions of Kindness

Kindness in Action

Empowering Youth

Building Community

Voices of Kindness

Great Fit and Message!

My Favorite Hoodie!

Perfect for Errands!

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