Our Story

Joshua the Warrior

I'm Sheldon, and I'm on a mission to make the world a better place. I've seen firsthand the struggles my autistic son, "Joshua", has faced just because he's different. It was heartbreaking to witness the bullying, unkindness, and exclusion he experienced.

I wrote a children's book called "Joshua the Warrior" to share his story and the importance of compassion, but I knew I had to do more. 

I'm searching for fellow "Kindness Warriors" to join me in spreading a message of compassion and acceptance. I want to create a world where everyone, no matter their differences, feels valued and respected. It's time we all stand up to bullying and show the world the power of empathy and understanding.

Are you with me? Let's create a kinder world together!

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A Powerful Conversation:

The Inspiration Behind
Joshua's Story.

Our Values

At KindnessFirst, our core values guide everything we do. These values shape our mission and bring our vision of a kinder world to life.

We believe in the power of a smile, the magic of a helping hand, a thoughtful gesture and the ripple effect of good vibes. Our mission? To spread joy, lift spirits, and inspire everyone we meet to pass it on. Join us in creating a community where kindness is contagious, and a little love goes a long way. Let's make the world a happier place together, starting right here, right now!

Our vision is a world where kindness is the norm, not the exception. We envision a future where people go out of their way to make each other’s day a little brighter, where small acts of kindness ripple out to create big, positive changes. We see a community connected by compassion, where everyone feels valued, supported, and inspired to pay it forward. Let's create a world overflowing with kindness, because together, we can make it happen!

The Power of Progress

At KindnessFirst, we believe in constant growth, both personally and as a community. Every act of kindness helps us evolve, opening hearts and minds to a brighter future.

Spreading Joy in Unique Ways

Kindness can be expressed in countless ways, and we encourage creativity in making the world a better place. From small gestures to grand ideas, we’re always looking for new ways to bring smiles to people’s faces.

Understanding Through Compassion

True kindness comes from empathy. We strive to listen, understand, and walk in the shoes of others, making sure everyone feels supported and valued, no matter their journey.

Together, We Thrive

Kindness builds strong communities. We foster connections, working hand-in-hand to create a network of support and love that grows stronger with every interaction.

10% of All Proceeds Will Go To Anti-Bullying Causes

Discover Our Heart

At KindnessFirst, we believe in the transformative power of compassion and community. Our brand is dedicated to creating a space where kindness thrives, inspiring individuals to uplift one another through small acts of love.

Every product we offer is a reflection of our mission to spread joy and foster connections. We’re more than just a brand; we’re a movement towards a brighter, more compassionate world.

Join Us on this journey and be part of a community that believes in making a difference!

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